{"id":3309,"date":"2019-09-18T14:02:00","date_gmt":"2019-09-18T14:02:00","guid":{"rendered":"https:\/\/www.factris.com\/?p=3309"},"modified":"2025-10-20T17:03:27","modified_gmt":"2025-10-20T17:03:27","slug":"factris-behind-the-scenes-liudmila-dobiliene","status":"publish","type":"post","link":"https:\/\/www.factris.com\/en\/news\/factris-behind-the-scenes-liudmila-dobiliene\/","title":{"rendered":"People of Factris &#8211; behind the scenes &#8211; Liudmila Dobiliene"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-factris-cmo-liudmila-dobiliene-doing-business-without-advertising-is-like-winking-at-a-girl-in-the-dark-nbsp\"><strong>Factris CMO Liudmila Dobiliene: \u201cDoing business without advertising is like winking at a girl in the dark\u201d&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTo tell you the truth, I never dreamed about working in marketing. Yet after 12 years, here I am \u2014still psyched about my job! And with no intention of changing anything,\u201d says Liudmila candidly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite Ms Dobiliene having only joined the Factris team just over a year ago, she\u2019s already managed to surmount numerous important milestones for the entire company \u2013 and has been promoted as well. \u201cPreviously, I had a chance to work and manage marketing projects for businesses in different sectors: everything from finance to catering services. However, after taking maternity leave, I finally realised that I\u2019m partial to financial services marketing \u2013 perhaps because that\u2019s where I started my career. And that\u2019s how I found Factris (which was still Debifo at the time),\u201d explains Liudmila.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-never-a-dull-nbsp-moment\"><strong>Never a dull&nbsp;moment<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As soon as she began her position as Head of Marketing, Liudmila faced yet another change: after only two months of her getting the hang of her new job, Debifo merged with the Dutch company Factris. As part of this transition, Liudmila was offered the position of Chief Marketing Officer for the entire holding company. \u201cUntil then, I had never worked at an international level, so for me, this was both a major recognition and a huge challenge. However, I accepted without\u00a0a second\u00a0thought! Moreover, that further convinced me that the world of marketing, which is full of surprises and where there\u2019s never a dull moment as it is, can be even more colourful,\u201d says Ms Dobiliene about her experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Liudmila, the most important thing in her work is to keep moving forward; she recognises you have to be continually engaged and looking for original ways to achieve targets. This is especially important now, with marketing trends that change in an instant. \u201cMarketing is never boring. There is something new every day. I multitask at full throttle: from writing articles to advertising planning to strategy development\u2014and, to top it all off, everything has to be adapted for three countries! I encounter cultural differences every day,\u201d says Factris\u2019 CMO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cultural-differences-prompted-her-to-calm-down-a-bit\"><strong>Cultural differences prompted her to \u201ccalm down a bit\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to Liudmila, one of the most striking differences is the Dutch approach to work. \u201cAt first, it was hard to get used to their more relaxed pace. I was used to the typical marketing officer attitude: \u2018I needed it yesterday!\u2019 I had to calm down a bit,\u201d Liudmila laughs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to her, the company has an obvious strategy for marketing development, so there are no major differences across national markets \u2013 the focus is on the Internet and its capabilities, along with content marketing. \u201cThis is in demand in all countries. Generally speaking, communication in the so-called fintech and financial sector is somewhat limited. It focuses on specific people and channels. Working with mass products (such as food or clothing) is easier- these are things everyone\u2019s looking for. But for us, targeting exactly the right person and then piquing his interest is much more complicated, especially when it comes to factoring, since it\u2019s still a relatively new service for many people. This is where creativity comes in,\u201d says Liudmila about the specifics of her job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At work, Liudmila is guided by the quote: \u201cDoing&nbsp;business without&nbsp;advertising is&nbsp;like winking at a girl in the dark.&nbsp; You know what you are doing, but nobody else does.\u201d \u2013 [Stuart H. Britt]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI always say that just having a good idea or product, but not telling anyone about it, is not enough. On the other hand, sometimes people view those of us who work in marketing as magicians whom everything depends on. That\u2019s not right either. A good product and thought-out\u00a0marketing should go hand in hand,\u201d says Factris\u2019s CMO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article has been revised by<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.factris.com\/wp-content\/uploads\/2024\/05\/Liudmila-Dobiliene-Factris-Komercijos-vadove-300x300.jpg\" alt=\"Liudmila Dobilien\u0117\" class=\"wp-image-31894\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-liudmila-dobiliene\">Liudmila Dobilien\u0117<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chief Commercial Officer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liudmila Dobilien\u0117 is the CCO of the Factris group, a member of the board, and the executive director of Factris LT1, responsible for the development and implementation of the commercial strategy, sales planning and analysis, customer attraction and retention strategy, budgeting, monitoring and analyzing performance, market, and competitive environment, also makes proposals to the board regarding increasing the efficiency of the company\u2019s activities.<br><a href=\"https:\/\/www.linkedin.com\/in\/liudmila-dobiliene\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Factris CMO Liudmila Dobiliene: \u201cDoing business without advertising is like winking at a girl in the dark\u201d&nbsp; \u201cTo tell you the truth, I never dreamed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":35566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-3309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-of-factris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A look behind the scenes at the people of Factris - Liudmila Dobiliene<\/title>\n<meta name=\"description\" content=\"Factris CMO Liudmila Dobiliene: \u201cDoing business without advertising is like winking at a girl in the dark\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factris.com\/en\/news\/factris-behind-the-scenes-liudmila-dobiliene\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People of Factris - behind the scenes - Liudmila Dobiliene\" \/>\n<meta property=\"og:description\" content=\"Factris CMO Liudmila Dobiliene: \u201cDoing business without advertising is like winking at a girl in the dark\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.factris.com\/en\/news\/factris-behind-the-scenes-liudmila-dobiliene\/\" \/>\n<meta property=\"og:site_name\" content=\"Factris\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/factris\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-18T14:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T17:03:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.factris.com\/wp-content\/uploads\/2023\/03\/factris-blog-image-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"654\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.factris.com\/wp-content\/uploads\/2023\/03\/factris-blog-image-2.png\" \/>\n<meta name=\"twitter:creator\" content=\"@factris\" \/>\n<meta name=\"twitter:site\" content=\"@factris\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.factris.com\\\/en\\\/news\\\/factris-behind-the-scenes-liudmila-dobiliene\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.factris.com\\\/en\\\/news\\\/factris-behind-the-scenes-liudmila-dobiliene\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.factris.com\\\/en\\\/#\\\/schema\\\/person\\\/db2fc8db92d6ab893732e14672c33974\"},\"headline\":\"People of Factris &#8211; 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