{"id":6490,"date":"2018-03-02T08:56:00","date_gmt":"2018-03-02T08:56:00","guid":{"rendered":"https:\/\/www.factris.com\/?p=6490"},"modified":"2023-01-10T09:02:25","modified_gmt":"2023-01-10T09:02:25","slug":"pinigus-taupancios-rinkodaros-idejos-verslui","status":"publish","type":"post","link":"https:\/\/www.factris.com\/lt\/naujienos\/pinigus-taupancios-rinkodaros-idejos-verslui\/","title":{"rendered":"Pinigus taupan\u010dios rinkodaros id\u0117jos smulkiam verslui"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.7.6″ _module_preset=”default” custom_padding=”21px|||||”][et_pb_row _builder_version=”4.7.6″ _module_preset=”default” max_width=”700px” custom_padding=”2px||4px|||”][et_pb_column type=”4_4″ _builder_version=”4.7.6″ _module_preset=”default”][et_pb_button button_url=”\/lt\/naujienos\/” button_text=” Gr\u012f\u017eti \u012f naujien\u0173 puslap\u012f” module_class=”btn-back” _builder_version=”4.8.2″ _module_preset=”default” custom_button=”on” button_text_color=”#001194″ button_bg_color=”rgba(0,0,0,0)” button_font=”||||on||||” button_icon=”%%2%%” button_icon_placement=”left” button_on_hover=”off” button_text_color__hover_enabled=”off|hover” custom_padding__hover_enabled=”off|desktop” custom_padding__hover=”|||59px|false|false”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.6″ _module_preset=”default” max_width=”700px”][et_pb_column type=”4_4″ _builder_version=”4.7.6″ _module_preset=”default”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” header_font_size=”46px” header_line_height=”1.4em” header_2_font=”|700|||||||” header_2_text_color=”#000a54″ header_2_font_size=”27px” header_2_line_height=”1.3em” header_3_text_color=”#000a54″ header_3_font_size=”25px” header_3_line_height=”35px” header_4_text_color=”#000a54″ header_4_font_size=”21px” header_4_line_height=”29px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

\u0160iuolaikin\u0117s technologijos pakeit\u0117 po\u017ei\u016br\u012f \u012f daugel\u012f dalyk\u0173. Marketingas \u2013 ne i\u0161imtis. Laikas, kai efektyvi buvo tik brangi televizijos ar radijo reklama, jau praeityje.<\/h2>\n

\u0160iuolaikin\u0117 visuomen\u0117 vis didesn\u0119 laiko dal\u012f praleid\u017eia ie\u0161kodama informacijos internete. Nor\u0117dami pasiekti savo vartotojus turite b\u016bti ten, kur ir jie. Tai gera \u017einia, nes yra daug b\u016bd\u0173 kaip pritraukti klient\u0173 internete ir nei\u0161leisti tam pinig\u0173. Be to, tokios reklamos rezultatai yra ai\u0161kiai i\u0161matuojami \u2013 J\u016bs galite su\u017einoti kiek kart\u0173 reklama buvo pamatyta, kiek nauj\u0173 vartotoj\u0173 ji pritrauk\u0117. Interneto reklama leid\u017eia pasiekti tikslin\u0119 auditorij\u0105, kuriai J\u016bs\u0173 produktai yra aktual\u016bs. Tuo tarpu televizijos, radijo ar laikra\u0161\u010di\u0173 reklama n\u0117ra skirta konkre\u010dius poreikius turintiems vartotojams, o jos rezultatyvum\u0105 sunku i\u0161matuoti.<\/p>\n

Taigi keletas patarim\u0173, kaip nemokamai pritraukti daugiau klient\u0173 panaudojant \u012fvairias priemones internete:<\/p>\n

 <\/p>\n

B\u016bkite aktyv\u016bs socialiniuose tinkluose<\/strong><\/h3>\n

Socialiniai tinklai kaip Facebook, Twitter ar Instagram nieko nekainuoja, ta\u010diau gali sutaupyti Jums t\u016bkstan\u010dius eur\u0173 reklamos i\u0161laid\u0173. Socialiniuose tinkluose visi\u0161kai nemokamai galite prane\u0161ti sek\u0117jams apie:<\/p>\n

    \n
  1. Vykdomas akcijas, nuolaidas ir naujienas;<\/li>\n
  2. Atsakyti \u012f klausimus ir gauti gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f;<\/li>\n
  3. Sekti kitus preki\u0173 \u017eenklus;<\/li>\n
  4. Konkuruoti su tradicine \u017einiasklaida pateikiant unikal\u0173 turin\u012f ir naujienas.<\/li>\n<\/ol>\n

    J\u016bs\u0173 sek\u0117jai gali i\u0161 karto pasidalinti naujienomis su savo draugais taip dar padidindami rinkos pasiekiamum\u0105. Pasiekti didesn\u0119 tikslin\u0119 auditorij\u0105 galite ir naudodamiesi mokamomis, ta\u010diau tikrai nebrangiomis ir efektyviomis Facebook reklamomis. \u010cia J\u016bs galite apibr\u0117\u017eti tikslin\u0119 auditorij\u0105 \u012fvairiais kriterijais, segmentuoti pirk\u0117jus pagal vietov\u0119, am\u017ei\u0173, lyt\u012f, kalb\u0105, i\u0161silavinim\u0105, ar net santyki\u0173 b\u016bsen\u0105 bei pom\u0117gius. Pa\u017eindami savo klientus ir pateikdami jiems aktuali\u0105 informacij\u0105 apie J\u016bs\u0173 parduodamus produktus socialiniuose tinkluose, minimaliomis i\u0161laidomis pasieksite puiki\u0173 rezultat\u0173.<\/p>\n

     <\/p>\n

    Tapkite pirmaisiais paie\u0161kos sistemose<\/strong><\/h3>\n

    \u0160tai keletas patarim\u0173, kurie padidins J\u016bs\u0173 galimybes tapti pastebimais paie\u0161kos sistemose ir taip sulaukti klient\u0173, ie\u0161kan\u010di\u0173 produkt\u0173 pana\u0161i\u0173 \u012f J\u016bs\u0173 si\u016blomus:<\/p>\n

      \n
    1. Su\u017einokite kokie yra raktiniai \u017eod\u017eiai, kuriuos naudoja klientai ie\u0161kodami preki\u0173, pana\u0161i\u0173 \u012f J\u016bs\u0173 si\u016blom\u0105 produkt\u0105. Tada rengdami tekstus interneto svetainei ar socialiniams tinklams naudokite \u0161iuos raktinius \u017eod\u017eius.<\/li>\n
    2. Pasinaudokite nemokamais \u012frankiais tokiais kaip Yoast, kurie pad\u0117s optimizuoti interneto svetain\u0119 ir padaryti j\u0105 matoma Google, o taip pat pritraukti daugiau lankytoj\u0173 i\u0161 socialini\u0173 tinkl\u0173.<\/li>\n
    3. Bendradarbiaukite su pana\u0161iais produktais prekiaujan\u010diomis \u012fmon\u0117mis, kad gal\u0117tum\u0117te skleisti informacij\u0105 apie savo produkt\u0105 atsiliepim\u0173 skiltyse ar j\u0173 tinklara\u0161\u010diuose. Skelbkite \u017einutes susijusiuose forumuose, kituose tinklapiuose.<\/li>\n<\/ol>\n

      Pilni raktini\u0173 \u017eod\u017ei\u0173 i\u0161sam\u016bs produkt\u0173 apra\u0161ymai, da\u017eniausiai u\u017eduodam\u0173 klausim\u0173 skyrelis, tinklara\u0161\u010dio \u012fra\u0161ai, nuotraukos ir video \u012fra\u0161ai su apra\u0161ymais yra turinio marketingo pagrindas, kuris pad\u0117s Jums b\u016bti matomiems ir lengvai surandamiems. O jei \u012fra\u0161uose bus pateikiama vartotojui aktuali ir naudinga informacija, s\u0117km\u0117 bus garantuota.<\/p>\n

       <\/p>\n

      Informuokite klientus\u00a0<\/strong><\/h3>\n

      Nor\u0117dami s\u0117kmingai parduoti savo produkt\u0105 turite tapti nuomon\u0117s formuotojais bei nuolatiniais pagalbininkais savo klientams. S\u0117kminga rinkodara bus tada, kai tapsite parduodam\u0173 preki\u0173 ekspertu, dalinsit\u0117s su sek\u0117jais rinkos naujienomis, tendencijomis ir savo \u012f\u017evalgomis. Renkite straipsnius, pristatan\u010dius produktus, apra\u0161an\u010dius j\u0173 savybes ir padedan\u010dius klientui i\u0161sirinkti norim\u0105 prek\u0119. Tokie netiesioginiai pardavimai per diskusijas, tinklara\u0161\u010di\u0173 \u012fra\u0161us bei informacinius straipsnius \u012fvairiuose interneto portaluose bus daug efektyvesni, nei tiesiog si\u016blymas pirkti J\u016bs\u0173 parduodam\u0105 produkt\u0105.<\/p>\n

      Prie\u0161 \u012fsigydami produkt\u0105, dauguma vartotoj\u0173 ie\u0161ko apie j\u012f informacijos internete. Jei pateiksite i\u0161sami\u0105 informacij\u0105 apie savo gaminius, instrukcijas, atsakymus \u012f klient\u0173 klausimus ir pad\u0117site priimti sprendim\u0105, J\u016bs jau laim\u0117site prie\u0161 savo konkurentus. Pirk\u0117jai turi Jus matyti kaip savo srities ekspert\u0105, tik tada jie bus saug\u016bs ir u\u017etikrinti rinkdamiesi J\u016bs\u0173 si\u016blomus produktus.<\/p>\n

       <\/p>\n

      \u012etraukite savo sek\u0117jus<\/strong><\/h3>\n

      Skatinkite savo sek\u0117jus kalb\u0117ti apie produkt\u0105, dalintis rekomendacijomis, skelbti nuotraukas bei atsiliepimus. Skelbdami teigiamus klient\u0173 atsiliepimus tur\u0117site papildom\u0105 autenti\u0161k\u0105 informacij\u0105, kuri\u0105 itin m\u0117gsta daugelis vartotoj\u0173. Sukurkite atskir\u0105 skyri\u0173 ar galerij\u0105, kurioje pirk\u0117jai gal\u0117t\u0173 kelti nuotraukas su J\u016bs\u0173 produktais, diskutuoti jiems aktualiais klausimais.<\/p>\n

       <\/p>\n

      U\u017etikrinkite skland\u0173 pardavim\u0173 proces\u0105<\/strong><\/h3>\n

      Labai svarbu u\u017etikrinti, kad J\u016bs\u0173 tinklapis ir pardavim\u0173 sistema veikt\u0173 nepriekai\u0161tingai. Dabar vartotojas gali pasirinkti kit\u0105 pardav\u0117j\u0105 vieno mygtuko paspaudimu, tad bet kokie trikd\u017eiai, tinklapio klaidos ar nepatogus pirkimo procesas u\u017ekirs keli\u0105 parduoti prek\u0119. Sukurkite svetain\u0119, kuria bus patogu naudotis ir i\u0161maniuoju telefonu, ir plan\u0161ete, o taip pat visomis interneto nar\u0161ykl\u0117mis. Pasi\u016blykite pirk\u0117jams greit\u0105 pristatym\u0105 bei \u012fvairias apmok\u0117jimo galimybes, ir u\u017etikrinkite, kad pirkimo procesas b\u016bt\u0173 greitas ir sklandus \u2013 taip nepaliksite joki\u0173 \u0161ans\u0173 savo konkurentams.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.6″ _module_preset=”default” max_width=”700px” custom_padding=”2px||4px|||”][et_pb_column type=”4_4″ _builder_version=”4.7.6″ _module_preset=”default”][et_pb_button button_url=”\/lt\/naujienos\/” button_text=” Gr\u012f\u017eti \u012f naujien\u0173 puslap\u012f” module_class=”btn-back” _builder_version=”4.8.2″ _module_preset=”default” custom_button=”on” button_text_color=”#001194″ button_bg_color=”rgba(0,0,0,0)” button_font=”||||on||||” button_icon=”%%2%%” button_icon_placement=”left” button_on_hover=”off” button_text_color__hover_enabled=”off|hover” custom_padding__hover_enabled=”off|desktop” custom_padding__hover=”|||59px|false|false”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.7.6″ _module_preset=”default” background_color=”#000A54″ custom_padding=”20vh||20vh||true|false” global_module=”2087″][et_pb_row _builder_version=”4.7.6″ _module_preset=”default” custom_padding=”0px||0px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.7.6″ _module_preset=”default”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#ffffff” header_font_size=”46px” header_line_height=”2em” header_2_font=”|700|||||||” header_2_text_color=”#ffffff” header_2_font_size=”46px” header_2_line_height=”2em” header_3_font=”|700|||||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”25px” header_font_tablet=”” header_font_phone=”” header_font_last_edited=”on|desktop” header_line_height_tablet=”1.8em” header_line_height_phone=”1.4em” header_line_height_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_tablet=”” header_3_font_phone=”” header_3_font_last_edited=”on|phone” header_3_line_height_tablet=”” header_3_line_height_phone=”1.8em” header_3_line_height_last_edited=”on|phone”]<\/p>\n

      Papasakokite savo verslo istorij\u0105<\/h2>\n

      Su faktoringu skol\u0105 paverskite apyvartin\u0117mis l\u0117\u0161omis<\/h3>\n

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      \u0160iuolaikin\u0117s technologijos pakeit\u0117 po\u017ei\u016br\u012f \u012f daugel\u012f dalyk\u0173. Marketingas \u2013 ne i\u0161imtis. Laikas, kai efektyvi buvo tik brangi televizijos ar radijo reklama, jau praeityje. \u0160iuolaikin\u0117 visuomen\u0117 vis didesn\u0119 laiko dal\u012f praleid\u017eia ie\u0161kodama informacijos internete. Nor\u0117dami pasiekti savo vartotojus turite b\u016bti ten, kur ir jie. Tai gera \u017einia, nes yra daug b\u016bd\u0173 kaip pritraukti klient\u0173 internete ir […]<\/p>\n","protected":false},"author":1,"featured_media":21240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

      Advisory board<\/strong><\/p>\n\n\n\n

      Brian Reaves <\/strong>Chief Executive Officer<\/p>\n\n\n\n

      Serial entrepreneur and investor in the mobile and payments space. Brian was involved in building 21 prior businesses including 15 mobile networks and 4 payment companies.<\/p>\n\n\n\n

      Adam Posma <\/strong>Founder and Chief Product Officer of ClubCollect<\/p>\n\n\n\n

      Adam founded ClubCollect in 2013 - a provider of membership fee collection services for sports clubs. He started his career in wealth management at BNP Paribas.<\/p>\n\n\n\n

      Dr. Tom F. Lesche <\/strong>Principal at Speedinvest<\/p>\n\n\n\n

      Tom started his career in investment banking. Most recently, he was a Vice President at Morgan Stanley in London, advising financial technology companies on a variety of capital markets and M&A transactions. At Speedinvest, he solely focuses on investments in European fintech companies.<\/p>\n\n\n\n

      Donatas Juodelis <\/strong>Founder of Debifo<\/p>\n\n\n\n

      Donatas started his career as a lawyer but quickly moved to entrepreneurship and investments. Co-founded IT company INNTEC, co-founded factoring company Debifo and a couple of other successful startups. In most of the companies, Donatas was responsible for business and corporate development.<\/p>\n\n\n\n

      Faisal Hakki <\/strong>Managing director at AB Ventures<\/p>\n\n\n\n

      Faisal is Managing Director at AB Ventures, the FinTech focused, early-stage Venture Capital arm of Arab Bank. Prior to joining AB Ventures, Faisal was CEO at Oasis500 \u2013 the leading seed-stage investment fund and accelerator in Jordan. Faisal has also held senior positions at Accelerator Technology Holdings, Arab Advisors Group and Fastlin.<\/p>\n\n\n\n

      Brian Reaves <\/strong>Chief Executive Officer<\/p>\n\n\n\n

      Serial entrepreneur and investor in the mobile and payments space. Brian was involved in building 21 prior businesses including 15 mobile networks and 4 payment companies.<\/p>\n\n\n\n

      Adam Posma <\/strong>Founder and Chief Product Officer of ClubCollect<\/p>\n\n\n\n

      Adam founded ClubCollect in 2013 - a provider of membership fee collection services for sports clubs. He started his career in wealth management at BNP Paribas.<\/p>\n\n\n\n

      Dr. Tom F. Lesche <\/strong>Principal at Speedinvest<\/p>\n\n\n\n

      Tom started his career in investment banking. Most recently, he was a Vice President at Morgan Stanley in London, advising financial technology companies on a variety of capital markets and M&A transactions. At Speedinvest, he solely focuses on investments in European fintech companies.<\/p>\n\n\n\n

      Donatas Juodelis <\/strong>Founder of Debifo<\/p>\n\n\n\n

      Donatas started his career as a lawyer but quickly moved to entrepreneurship and investments. Co-founded IT company INNTEC, co-founded factoring company Debifo and a couple of other successful startups. In most of the companies, Donatas was responsible for business and corporate development.<\/p>\n\n\n\n

      Faisal Hakki <\/strong>Managing director at AB Ventures<\/p>\n\n\n\n

      Faisal is Managing Director at AB Ventures, the FinTech focused, early-stage Venture Capital arm of Arab Bank. Prior to joining AB Ventures, Faisal was CEO at Oasis500 \u2013 the leading seed-stage investment fund and accelerator in Jordan. Faisal has also held senior positions at Accelerator Technology Holdings, Arab Advisors Group and Fastlin.<\/p>\n\n\n\n

      <\/p>\n","_et_gb_content_width":"2880","footnotes":""},"categories":[36],"tags":[50,48],"yoast_head":"\nRinkodaros id\u0117jos, pad\u0117sian\u010dios smulkiajam verslui sutaupyti<\/title>\n<meta name=\"description\" content=\"\u0160iuolaikin\u0117 visuomen\u0117 vis daugiau laiko praleid\u017eia nar\u0161ydama internete. 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