{"id":7492,"date":"2019-09-18T09:02:00","date_gmt":"2019-09-18T09:02:00","guid":{"rendered":"https:\/\/www.factris.com\/?p=7492"},"modified":"2023-01-10T08:28:47","modified_gmt":"2023-01-10T08:28:47","slug":"factris-is-arciau-liudmila-dobiliene","status":"publish","type":"post","link":"https:\/\/www.factris.com\/lt\/naujienos\/factris-is-arciau-liudmila-dobiliene\/","title":{"rendered":"Factris i\u0161 ar\u010diau: atvirai ir be formalum\u0173! Liudmila Dobilien\u0117"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.7.6″ _module_preset=”default” custom_padding=”21px|||||”][et_pb_row _builder_version=”4.7.6″ _module_preset=”default” max_width=”700px” custom_padding=”2px||4px|||”][et_pb_column type=”4_4″ _builder_version=”4.7.6″ _module_preset=”default”][et_pb_button button_url=”\/lt\/naujienos\/” button_text=” Gr\u012f\u017eti \u012f naujien\u0173 puslap\u012f” module_class=”btn-back” _builder_version=”4.8.2″ _module_preset=”default” custom_button=”on” button_text_color=”#001194″ button_bg_color=”rgba(0,0,0,0)” button_font=”||||on||||” button_icon=”%%2%%” button_icon_placement=”left” button_on_hover=”off” button_text_color__hover_enabled=”off|hover” custom_padding__hover_enabled=”off|desktop” custom_padding__hover=”|||59px|false|false”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.6″ _module_preset=”default” max_width=”700px”][et_pb_column type=”4_4″ _builder_version=”4.7.6″ _module_preset=”default”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” header_font_size=”46px” header_line_height=”1.4em” header_2_font=”|700|||||||” header_2_text_color=”#000a54″ header_2_font_size=”27px” header_2_line_height=”1.3em” header_3_font=”|700|||||||” header_3_text_color=”#000a54″ header_3_font_size=”25px” header_3_line_height=”35px” header_4_font=”|700|||||||” header_4_text_color=”#000a54″ header_4_font_size=”21px” header_4_line_height=”29px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Liudmila Dobilien\u0117 ,\u201eFactris\u201c rinkodaros vadov\u0117: \u201eVerslas be marketingo \u2013 tas pats, kas pamerkti ak\u012f merginai tamsoje\u201c.<\/h2>\n

\u201eTies\u0105 sakant, niekad nesvajojau dirbti rinkodaros srityje, o \u0161tai jau skai\u010diuoju 12 metus, kai \u201ekaifuoju\u201c nuo savo darbo ir n\u0117 negalvoju ka\u017ek\u0105 keisti\u201c, \u2013 atvirauja Liudmila.<\/p>\n

Ji prie \u201eFactris\u201c komandos prisijung\u0117 prie\u0161 kiek daugiau nei metus ir per t\u0105 laik\u0105 jau sp\u0117jo \u012fveikti ne vien\u0105 reik\u0161ming\u0105 visai \u012fmonei etap\u0105 bei pakilti pareigose. \u201ePrie\u0161 tai teko dirbti bei vadovauti rinkodaros projektams skirting\u0173 sektori\u0173 versluose: nuo finans\u0173 iki kardinaliai kitoki\u0173\u00a0\u2013 maitinimo paslaug\u0173, bet po vaiko auginimo atostog\u0173 galutinai supratau, kad labiausiai prijau\u010diu marketingui finans\u0173 srityje \u2013 b\u016btent nuo pastarosios ir prad\u0117jau savo karjeros keli\u0105. \u0160tai taip ir suradau \u201eFactris\u201c (tuomet dar \u201eDebifo\u201c)\u201c, \u2013 pasakoja Liudmila.<\/p>\n

 <\/p>\n

Nuobod\u017ei\u0173 dien\u0173 neb\u016bna<\/h2>\n

Tik u\u017e\u0117mus rinkodaros vadov\u0117s pareigas moters lauk\u0117 naujas etapas \u2013 po dviej\u0173 m\u0117nesi\u0173 \u201e\u012fsiva\u017eiavimo\u201c \u012f darbus, \u201eDebifo\u201c susijung\u0117 su Nyderland\u0173 \u201eFactris\u201c ir tuomet Liudmilai buvo pasi\u016blyta tapti viso holdingo rinkodaros vadove. \u201eIki tol tarptautiniu mastu dirbti neteko, tad man vienu metu tai buvo ir labai reik\u0161mingas \u012fvertinimas, ir mil\u017eini\u0161kas i\u0161\u0161\u016bkis. Bet, \u017einoma, ilgai nesvars\u010diusi dr\u0105siai jo \u0117miausi. \u0160tai tada dar labiau \u012fsitikinau, kad ir taip nuolat stebinantis bei nuobod\u017eiauti neleid\u017eiantis rinkodaros pasaulis gali b\u016bti dar spalvingesnis!\u201d \u2013 patirtimi dalijasi L. Dobilien\u0117.<\/p>\n

Anot moters, jos darbe svarbiausia neu\u017esistov\u0117ti vietoje, nuolat dom\u0117tis, ie\u0161koti originali\u0173 b\u016bd\u0173, kaip \u012fgyvendinti tikslus. Ypa\u010d dabar, kai rinkodaros tendencijos kinta labai greitai. \u201eMarketingas niekada nenuobodu. Kiekviena diena\u00a0\u2013 vis ka\u017ekas naujo. Kaip sakoma, \u201emultitaskinu\u201c visu paj\u0117gumu \u2013 nuo straipsni\u0173 rengimo iki reklamos planavimo, strategij\u0173 k\u016brimo, o dar visk\u0105 reikia pritaikyti trims \u0161alims. Be kita ko, kasdien susiduriu su tam tikrais kult\u016briniais skirtumais\u201c, \u2013 pasakoja \u201eFactris\u201c rinkodaros vadov\u0117.<\/p>\n

 <\/p>\n

Kult\u016briniai skirtumai paskatino \u201eaprimti\u201c<\/h2>\n

Vienas ry\u0161kiausi\u0173 skirtum\u0173, anot Liudmilos, oland\u0173 po\u017ei\u016bris \u012f darb\u0105. \u201ePrad\u017eioje buvo sunku priprasti prie j\u0173 temp\u0173. Olandai nesupranta mano grei\u010dio, kadangi yra labiau atsipalaidav\u0119, nei mes – lietuviai. Buvau \u012fpratus prie gana tipinio u\u017e rinkodar\u0105 atsakingo \u017emogaus po\u017ei\u016brio \u2013 \u201ereikia ne \u0161iandien, rytoj, o reik\u0117jo VAKAR\u201c! Teko \u0161iek tiek aprimti, tiesa, ne ilgam\u201c, \u2013 juokiasi Liudmila.<\/p>\n

Anot jos, \u012fmon\u0117 turi labai ai\u0161ki\u0105 strategij\u0105, kaip pl\u0117toti rinkodar\u0105, tod\u0117l dideli\u0173 skirtum\u0173 tarp atskir\u0173 \u0161ali\u0173 rink\u0173 n\u0117ra \u2013 labiausiai orientuojamasi \u012f internet\u0105 bei jo galimybes ir turinio rinkodar\u0105. \u201eTai paklausu visose \u0161alyse. Apskritai reikia pripa\u017einti, kad taip vadinam\u0173 fintech ir finans\u0173 sektoriaus komunikacija \u0161iek tiek apribota. Ji orientuota \u012f specifinius \u017emones, kanalus. Dirbti su masiniais produktais (pavyzd\u017eiui, maistu, apranga) patogiau. O \u0161tai mums \u201epagauti\u201c t\u0105 \u017emog\u0173, kurio tiksliai reikia, ir dar j\u012f sudominti, kur kas sud\u0117tingiau, ypa\u010d kalbant apie tikrai daug kam vis dar gana nauj\u0105 paslaug\u0105 \u2013 faktoring\u0105. \u010cia ir \u012fsijungia k\u016brybos mechanizmas\u201c, \u2013 savo darbo specifika dalinasi Liudmila.<\/p>\n

Darbe moteris vadovaujasi moto \u2013 \u201eVerslas be marketingo \u2013 tas pats, kas pamerkti ak\u012f merginai tamsoje. Tu vienas \u017einai, k\u0105 darai, bet niekas daugiau ne\u017eino\u201c. – [Stuart H. Britt]<\/p>\n

\u201eVisuomet sakau, kad tur\u0117ti vien tik ger\u0105 id\u0117j\u0105 ar produkt\u0105, bet niekam apie tai nesakyti\u00a0\u2013 neu\u017etenka. Kita vertus, kartais mes, dirbantys rinkodaroje, suvokiami tarsi burtininkai, nuo kuri\u0173 viskas priklauso. Tai irgi n\u0117ra teisingas po\u017ei\u016bris. Geras produktas ir apgalvota rinkodara turi eiti i\u0161vien\u201c, \u2013 \u012fsitikinusi \u201eFactris\u201c rinkodaros vadov\u0117.<\/p>\n

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Papasakokite savo verslo istorij\u0105<\/h2>\n

Su faktoringu skol\u0105 paverskite apyvartin\u0117mis l\u0117\u0161omis<\/h3>\n

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Liudmila Dobilien\u0117 ,\u201eFactris\u201c rinkodaros vadov\u0117: \u201eVerslas be marketingo \u2013 tas pats, kas pamerkti ak\u012f merginai tamsoje\u201c. \u201eTies\u0105 sakant, niekad nesvajojau dirbti rinkodaros srityje, o \u0161tai jau skai\u010diuoju 12 metus, kai \u201ekaifuoju\u201c nuo savo darbo ir n\u0117 negalvoju ka\u017ek\u0105 keisti\u201c, \u2013 atvirauja Liudmila. Ji prie \u201eFactris\u201c komandos prisijung\u0117 prie\u0161 kiek daugiau nei metus ir per t\u0105 […]<\/p>\n","protected":false},"author":1,"featured_media":21285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

Advisory board<\/strong><\/p>\n\n\n\n

Brian Reaves <\/strong>Chief Executive Officer<\/p>\n\n\n\n

Serial entrepreneur and investor in the mobile and payments space. Brian was involved in building 21 prior businesses including 15 mobile networks and 4 payment companies.<\/p>\n\n\n\n

Adam Posma <\/strong>Founder and Chief Product Officer of ClubCollect<\/p>\n\n\n\n

Adam founded ClubCollect in 2013 - a provider of membership fee collection services for sports clubs. He started his career in wealth management at BNP Paribas.<\/p>\n\n\n\n

Dr. Tom F. Lesche <\/strong>Principal at Speedinvest<\/p>\n\n\n\n

Tom started his career in investment banking. Most recently, he was a Vice President at Morgan Stanley in London, advising financial technology companies on a variety of capital markets and M&A transactions. At Speedinvest, he solely focuses on investments in European fintech companies.<\/p>\n\n\n\n

Donatas Juodelis <\/strong>Founder of Debifo<\/p>\n\n\n\n

Donatas started his career as a lawyer but quickly moved to entrepreneurship and investments. Co-founded IT company INNTEC, co-founded factoring company Debifo and a couple of other successful startups. In most of the companies, Donatas was responsible for business and corporate development.<\/p>\n\n\n\n

Faisal Hakki <\/strong>Managing director at AB Ventures<\/p>\n\n\n\n

Faisal is Managing Director at AB Ventures, the FinTech focused, early-stage Venture Capital arm of Arab Bank. Prior to joining AB Ventures, Faisal was CEO at Oasis500 \u2013 the leading seed-stage investment fund and accelerator in Jordan. Faisal has also held senior positions at Accelerator Technology Holdings, Arab Advisors Group and Fastlin.<\/p>\n\n\n\n

Brian Reaves <\/strong>Chief Executive Officer<\/p>\n\n\n\n

Serial entrepreneur and investor in the mobile and payments space. Brian was involved in building 21 prior businesses including 15 mobile networks and 4 payment companies.<\/p>\n\n\n\n

Adam Posma <\/strong>Founder and Chief Product Officer of ClubCollect<\/p>\n\n\n\n

Adam founded ClubCollect in 2013 - a provider of membership fee collection services for sports clubs. He started his career in wealth management at BNP Paribas.<\/p>\n\n\n\n

Dr. Tom F. Lesche <\/strong>Principal at Speedinvest<\/p>\n\n\n\n

Tom started his career in investment banking. Most recently, he was a Vice President at Morgan Stanley in London, advising financial technology companies on a variety of capital markets and M&A transactions. At Speedinvest, he solely focuses on investments in European fintech companies.<\/p>\n\n\n\n

Donatas Juodelis <\/strong>Founder of Debifo<\/p>\n\n\n\n

Donatas started his career as a lawyer but quickly moved to entrepreneurship and investments. Co-founded IT company INNTEC, co-founded factoring company Debifo and a couple of other successful startups. In most of the companies, Donatas was responsible for business and corporate development.<\/p>\n\n\n\n

Faisal Hakki <\/strong>Managing director at AB Ventures<\/p>\n\n\n\n

Faisal is Managing Director at AB Ventures, the FinTech focused, early-stage Venture Capital arm of Arab Bank. Prior to joining AB Ventures, Faisal was CEO at Oasis500 \u2013 the leading seed-stage investment fund and accelerator in Jordan. Faisal has also held senior positions at Accelerator Technology Holdings, Arab Advisors Group and Fastlin.<\/p>\n\n\n\n

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