What is turnover?

Turnover refers to the total amount of money a company earns from the sale of goods or services within a specified period, typically a year. It represents the revenue stream derived from the company’s core business and is calculated by multiplying the selling price by the number of units sold. Turnover is a crucial financial measure, as it reflects a company’s growth and performance, and can be used to assess profitability and efficiency. It can also be used to analyse trends in demand for products or services and to make decisions on pricing strategies and marketing initiatives.